Simulatte runs your business decisions past a **persona pool** grounded in real buyer data (open web, CRM, or voice interviews) and returns how the market reacts **before you commit budget**. Test a price, a claim, a piece of creative, a name, or a custom survey and get the behavioural drivers, the segment that disagrees, and a traceable verdict. **Tools:** `simulatte_menu` (catalogue, credits, pools) · `simulatte_describe_sku` · `simulatte_list_pools` · `simulatte_run_study