Customer Intelligence & Segmentation
CUSTOMER INTELLIGENCE & SEGMENTATION Segment your book. Predict what each customer does next. Price it in dollars. Most tools sold as "customer intelligence" are descriptive segmentation with a better chart — they tell you what your customers already did. This one segments your book, forecasts what each customer will do next, and attaches a dollar figure with a confidence range to every forecast. Input: three columns — customer_id, date, amount. Works from Excel, Salesforc